Who We Are

Raised in a sailing family in the Los Angeles, California area, JR Larsen attended the University of California, Irvine and the National University, earning undergraduate degrees in Economics and Computer Sciences, as well as a masters degree in Business Administration.  He has built successful information technology careers in government service and in the private sector.  In 2016, JR formed American Dream Partners as a community service organization. Then in 2018, seeing the synergies, he merged it with his Keller Williams real estate business.  In 2019, the journey of real estate has led JR to photography and video media production, proudly launching Jiffy Images - Same Day Photography Services.

A Fairfax County, Virginia resident since 2003, JR is an active community service leader, father of two and real estate agent. JR is passionate about building personal, business and client relationships that are based on a common desire to giving back to our community, sharing and volunteering.

Our Mission Statement

Our philosophy is simple: clients come first. We pledge to be in constant communication with our clients, keeping them fully informed throughout the entire buying or selling process. We believe that if you’re not left with an amazing experience, we haven’t done our job. We don’t measure success through achievements or awards, but through the satisfaction of our clients. 

Our Ethos

How our business lives reflect our commitment to our families, faiths and community.  We have a desire to be of a positive and beneficial influence to others.  Business ownership is an experience and a lifestyle.  We are a team committed to each other’s success on both personal and business levels.  Core to our business philosophy is to: 

  • Be honest

  • Be ethical

  • Be our best selves

  • Believe in and support our communities

  • Be a giving organization

Our Identity

A business following spiritual and ethical values.

Our Purpose

To grow a partnership network, nurturing business growth guided by spiritual principles.

In our business rhythm, we practice the spirit of giving of our time and resources to those who are less fortunate.  What we give comes back to us ten-fold.  If you are of like mind, we invite you to join us on this journey of self-discovery. Let us share with you who we are, what we have become, and who we want to be. If you would like to hear more, call us.

"Wouldn't it be different if we built our relationships and businesses around the principles of giving, sharing, volunteering and donating?"